August 20th, 2005 Amy
Backbone Medley is a motion graphic piece by Jung-Kit Chan, in collaboration with Bun Lee and Kenny Lin.
Watch Backbone Medley by clicking this link.
It is a story written by me, about three different people – all linked by the metaphorical trascendance of butterflies.
It is a story about dreams, about choices, about the different lives of three very different people with different endings.
The creative process for this one was ideal. Jung-Kit Chan came to me and said he needed a story… a story about choices, so we sat together and brainstormed ideas, and came up with the basic idea for this. After several re-writes and the advice from Writing Consultant, Jennica Harper, we ended up with a script that Jung-Kit used to tell the story through motion.
The project earned Jung-Kit a series of awards, including his DD01 Graduate for Best Motion Design, a Special Jury Prize from ifva, the Hong Kong Independent Short Film & Video Awards, Best Motion Graphics by a Student at the CAEAA (Canadian Awards for the Electronic and Animated Arts), and a mention in the Illustration Annual in July’06 of Communication Arts.
Posted in motion, writing |
August 10th, 2005 Amy
For Commercial Production Term 4, we were required to create a 15-second award bumper for an award show.
The concept for a Best Commercial Production came from my personal experience. I sat in my room thinking on how I come up with things, how they develope and how they come to be. The concept of the bumper is the creative process of each and everyone that has ever created anything, in the case of a commercial – it all comes out from ideas, ideas from your brain that end up in sketches, once you have your basic idea and figure it out, you proceed to gather your assets and executing your ideas, ending up in the post-production room finishing up!
For this bumper, I did rotoscoping for almost every frame every 3 or 4 frames and then created a 15 second track with the use of Reason, the MIDI keyboard, and ProTools. I thought Reason and the MIDI keyboard were fascinating tools that let you experiment with different types of sounds, something that in any other case would have been really difficult for me to do. For this project, I improved my skills in illustrations and rotoscoping, which allowed me to have simplified drawings of things that changed perspective constantly.
Watch The Bumper by clicking this link.
Posted in drawings, illustration, motion, typography |
August 8th, 2005 Amy
For Commercial Production Term 4, we were required to create a 15-second product placement commercial.
I modeled 3D candies for the 15-second pieces and controlled the camera movement through 3D Studio Max. But before starting moving stuff around, I had to make things clear. Skyttles was supposed to be a fun experience, these candies are full of flavour, therefore the commercial needed a lot of flavour. The music was an excellent asset, and it took me like 5h. to find a piece of music that felt right, it had to be latin flavoured music. Once I got the music and cut it down to 15-seconds, then I could start moving the camera around, ending with my final shot… my look frame – a general shot of the candies spelling the word DIG IT.
Even though my experience with 3D software is not great – I can make my way around it, but I’d rather stay away from it – making this product placement commercial was a lot of fun. And if I had more time that I could spend modeling and rendering, and also count with more powerful computers, I would make these candies move around at the rhythm of the music.
And as many of my projects, the conceptualization process to the storyboarding to the final execution of the piece didn’t vary much from the original idea.
Watch Skyttles by clicking this link.
Posted in branding, illustration, motion, typography |
August 5th, 2005 Amy
This is one of five series of mockup images for the website of the movie entitled “The Dog Walker“. We watched a number of various-genre short films in Story For Design class, in which instructor Jennica Harper assigned us a short film to work on as if it were a real client. We analyzed the movie, its elements, its structure to finally come up with an idea on what to do for some sort of website or marketing device.
Working in a film like The Dog Walker made me realized how difficult and how complex getting ideas to show the spirit of the film. Moreover, how complex characters, story structure and foreshadowing can be. I enjoyed working in this project, mostly and foremost, because I love films… and because we had pretty much creative control over the website. Working in that kind of situation or environment would be like a dream come true to me, in which I am allowed to explore a movie from a viewers’ point of view, and also to explore all the ideas that come up later as I start making decisions.
Posted in branding, sketches, typography, web design |
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