August 10th, 2005 Amy
For Commercial Production Term 4, we were required to create a 15-second award bumper for an award show.
The concept for a Best Commercial Production came from my personal experience. I sat in my room thinking on how I come up with things, how they develope and how they come to be. The concept of the bumper is the creative process of each and everyone that has ever created anything, in the case of a commercial – it all comes out from ideas, ideas from your brain that end up in sketches, once you have your basic idea and figure it out, you proceed to gather your assets and executing your ideas, ending up in the post-production room finishing up!
For this bumper, I did rotoscoping for almost every frame every 3 or 4 frames and then created a 15 second track with the use of Reason, the MIDI keyboard, and ProTools. I thought Reason and the MIDI keyboard were fascinating tools that let you experiment with different types of sounds, something that in any other case would have been really difficult for me to do. For this project, I improved my skills in illustrations and rotoscoping, which allowed me to have simplified drawings of things that changed perspective constantly.
Watch The Bumper by clicking this link.
Posted in drawings, illustration, motion, typography |
August 8th, 2005 Amy
For Commercial Production Term 4, we were required to create a 15-second product placement commercial.
I modeled 3D candies for the 15-second pieces and controlled the camera movement through 3D Studio Max. But before starting moving stuff around, I had to make things clear. Skyttles was supposed to be a fun experience, these candies are full of flavour, therefore the commercial needed a lot of flavour. The music was an excellent asset, and it took me like 5h. to find a piece of music that felt right, it had to be latin flavoured music. Once I got the music and cut it down to 15-seconds, then I could start moving the camera around, ending with my final shot… my look frame – a general shot of the candies spelling the word DIG IT.
Even though my experience with 3D software is not great – I can make my way around it, but I’d rather stay away from it – making this product placement commercial was a lot of fun. And if I had more time that I could spend modeling and rendering, and also count with more powerful computers, I would make these candies move around at the rhythm of the music.
And as many of my projects, the conceptualization process to the storyboarding to the final execution of the piece didn’t vary much from the original idea.
Watch Skyttles by clicking this link.
Posted in branding, illustration, motion, typography |