December 26th, 2006 Amy

This DemoReel was made on December 2006 as part of my new promotional package. Some of the pieces that you can see in this Demoreel are Shanghai Red, Eve & the Fire Horse – web work for Roger Kupelian, web work for Firelight Cinema, Harmony: The Quest For Companionship, several photographs, etc.
Posted in branding, demoreel, drawings, illustration, motion, photography, typography, web design |
March 4th, 2006 Amy

Que Es Sexo? is a 30 second PSA about HIV and AIDS in Spanish. The project started a few months before with research and interviews asking people to think of words they related to the word ‘sex’. The response was varied and we condensed the answers in the most commonly given, and gave it a typographic twist in it.
The video has received over seven thousand views, as we keep on spreading HIV and AIDS awareness to the Peruvian (and LatinAmerican) youth.
Visit Staying Alive.org for more information on the subject =) Help to stop the spread of AIDS. Keep the Promise =)
Posted in motion, typography |
December 14th, 2005 Amy

This Demo Reel (which you can check out with this long link) was made on November 2005 as part of my promotional package. It all started out as an experiment with texture and fun!
The idea behind it is to show me as I can only be – what you see is what you get. I like to have FUN with my work, it’s all about the passion. Each and every piece that you will see here was done out of my passion for each project.
Some of the pieces that you can see in this Demo Reel are the Award Bumper, Nayeli – an animation pitch/trailer, a made-up commercial for Skyttles, a pitch for The Tree of Life, Harmony: The Quest For Companionship, several photographs, drawings, websites, including the Canadian Film release of Eve & The Fire Horse, which will be later release in 2006.
Besides from loving to work with motion graphics, websites and taking pictures, I enjoy drawing and, most of all, writing. I haven’t written anything professionally, however, in the past 2 years I have finished two 100-pages stories (one in English, and another in Spanish), one paper of 21 pages on Numerology, two one-shot stories and two film scripts for Backbone Medley and Harmony.
Posted in branding, demoreel, drawings, illustration, motion, photography, typography, web design, web develop, writing |
December 1st, 2005 Amy

We had to prepare a concept for our promotional package that included Print, Video and DVD. I worked with DVD Pro to create an interface very much similar to the website I developed, that match the style that I have chosen.
Posted in branding, demoreel, dvd interface, motion |
November 3rd, 2005 Amy

Harmony: The Quest For Companionship was born out of my interest in Comparative Mythology and the Hero’s Journey. I was first introduced to this terms in year 2004, when I took my final course of Writing at Foundation Visual Art & Design, instructor Jennica Harper briefly explained story structure, and I was instantly hooked. After graduating, I went back to Peru where I spent some time figuring out where were my strengths and what I really wanted to do with my life.
All of a sudden, my interest on this topic grew and I found myself reading several essays on-line about this fascinating topic. Later on, I found myself writing a brief essay on the Tao-ji symbol (Yin & Yang), and in the blink of an eye – I was already back in Canada trying to figure out what to do for my final project.
In my search for more information about Joseph Campbell’s ideas, as well as C.G Jung’s ideas of the Collective Unconscious, I couldn’t find many visual aids, so I thought it was going to be a great adventure for me. But where should I begin to explain such a broad topic?
It all began by a great research on the topic, trying to focus in the most important and relevant points of someone’s (the hero’s) journey. Two weeks later, and a 3-hour brainstorming session later, I was ready to plan my story in script format. I had already a pretty clear idea of what I wanted to have, so I put it on paper, and after a week, I had already a script that didn’t change much when turned into storyboards. The storyboards turned into a pretty detailed animatic that then went to the Audio Department, where Sound Designers Liam Wong & Craig George would get a basic idea of what sounds to make. During that process, I started doing the drawings and illustrations needed for the animation.

The piece earned me a nomination for Best Project Management in the DD02 Graduation, as well as an award for Best Animation at the My Hero Film Festival.
Watch Harmony: The Quest for Companionship by clicking this link.
Posted in drawings, dvd interface, illustration, motion, sketches, typography, writing |