March 5th, 2007 Amy
I found the Pay It Forward Project group on the web, and offer my services to re-brand and re-design their website. After re-branding, I came up with a modern, simple, clean design mockup that could let the owners of the organization do their own updating, similar to a blog.
The full idea was to keep the same content so older users knew what the site had, but tidy up everything from the look, to the layout of the project so new visitors weren’t overwelmed. The new design would also connect pages withing the website much better.
Tags: pay it forward project, pifp, probono
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March 4th, 2007 Amy
I found the Pay It Forward Project group on the web, and offer my services to re-brand and re-design their website.
During this process, I began sketching out ideas on paper for PIFP, always keeping in mind to keep it clean, modern and simple. I also tried using negative spaces a lot, shapes, and typography. After a few sketches had been done, I did some digital renders, and came up that really worked as a logo, as a brand. Colors were vibrant, which called a lot of attention, and the typography flowed nicely.
Tags: pay it forward project, pifp, probono
Posted in branding, illustration, sketches, typography | | No Comments »