August 10th, 2005 Amy
For Commercial Production Term 4, we were required to create a 15-second award bumper for an award show.
The concept for a Best Commercial Production came from my personal experience. I sat in my room thinking on how I come up with things, how they develope and how they come to be. The concept of the bumper is the creative process of each and everyone that has ever created anything, in the case of a commercial – it all comes out from ideas, ideas from your brain that end up in sketches, once you have your basic idea and figure it out, you proceed to gather your assets and executing your ideas, ending up in the post-production room finishing up!
For this bumper, I did rotoscoping for almost every frame every 3 or 4 frames and then created a 15 second track with the use of Reason, the MIDI keyboard, and ProTools. I thought Reason and the MIDI keyboard were fascinating tools that let you experiment with different types of sounds, something that in any other case would have been really difficult for me to do. For this project, I improved my skills in illustrations and rotoscoping, which allowed me to have simplified drawings of things that changed perspective constantly.
Watch The Bumper by clicking this link.
Posted in drawings, illustration, motion, typography | No Comments »
August 8th, 2005 Amy
For Commercial Production Term 4, we were required to create a 15-second product placement commercial.
I modeled 3D candies for the 15-second pieces and controlled the camera movement through 3D Studio Max. But before starting moving stuff around, I had to make things clear. Skyttles was supposed to be a fun experience, these candies are full of flavour, therefore the commercial needed a lot of flavour. The music was an excellent asset, and it took me like 5h. to find a piece of music that felt right, it had to be latin flavoured music. Once I got the music and cut it down to 15-seconds, then I could start moving the camera around, ending with my final shot… my look frame – a general shot of the candies spelling the word DIG IT.
Even though my experience with 3D software is not great – I can make my way around it, but I’d rather stay away from it – making this product placement commercial was a lot of fun. And if I had more time that I could spend modeling and rendering, and also count with more powerful computers, I would make these candies move around at the rhythm of the music.
And as many of my projects, the conceptualization process to the storyboarding to the final execution of the piece didn’t vary much from the original idea.
Watch Skyttles by clicking this link.
Posted in branding, illustration, motion, typography | No Comments »
August 5th, 2005 Amy
This is one of five series of mockup images for the website of the movie entitled “The Dog Walker“. We watched a number of various-genre short films in Story For Design class, in which instructor Jennica Harper assigned us a short film to work on as if it were a real client. We analyzed the movie, its elements, its structure to finally come up with an idea on what to do for some sort of website or marketing device.
Working in a film like The Dog Walker made me realized how difficult and how complex getting ideas to show the spirit of the film. Moreover, how complex characters, story structure and foreshadowing can be. I enjoyed working in this project, mostly and foremost, because I love films… and because we had pretty much creative control over the website. Working in that kind of situation or environment would be like a dream come true to me, in which I am allowed to explore a movie from a viewers’ point of view, and also to explore all the ideas that come up later as I start making decisions.
Posted in branding, sketches, typography, web design | No Comments »
June 11th, 2005 Amy
This image is the mockup for the website for Altern TV, a Peruvian-based music channel. I worked for two months on the idea of creating the music channel and researching the market in Peru. Altern TV is the music channel for the people, where viewers choose what they want to see. The channel would feature music out of this world, also emphasizing Peruvian Rock and music specials with interviews, news and the lastest.
The slogan for Altern TV is “Tu Eliges“, which is Spanish for “You Choose”, and it’s visual style is based on a very raw, relax, punkish kinda look, where the predominant colors are red, white and gray scale colors.
The website would be basic, giving the chance to vieweres to look at videos online, as well as get exclusive merchandise from the channel and other artists. The language of the site would be of common slang and some invented words like Videokola, which is a combination of the word Video plus the word Jukebox in Spanish, which is “Rockola“.
After showcasing music, Altern TV’s primarly objective is to promote national rock bands. In the case that Altern TV expands, things like Award Shows could be developed, which will be given to extraordinary national talents, not only in the rock music field, but also in more traditional rhythms like Musica Criolla.
Read more about this »
Posted in branding, illustration, motion, sketches, web design | No Comments »
May 29th, 2005 Amy
The idea behind The Tree of Life was to explore the idea of cycling. During my research for a theme for my final project, I came upon very vast and abstract topics such as the Kabbalah Tree, Archetypal Numbers, Pythagorian System. This piece is like a teaser trailer made for Post Production class. I just decided to remind myself of this topic for future reference, which in fact also led me to the theme for Harmony: The Quest For Companionship.
In the The Tree of Life, life doesn’t end or begin, it cycles and evolves into one another. A concept very much like the Yin and Yang symbol, in which the Yin turns into Yang and Yang into Yin, creating a full neverending balanced cycle. The Tree of Life also relates to seasonal changes, and how each season gives way to the other, also creating a full cycle of life… death gives way to new life, each night gives way to a new day, and so on.
Watch The Tree of Life by clicking this link.
Posted in motion, sketches, typography, writing | No Comments »
Copyright © 2005-2011 amy-wong.com. All rights reserved. This portfolio is now powered by WordPress.org